AMATO Couture by Furne One is internationally recognised as one of Dubai’s pillars of fashion couture. Known for their unique and unconventional masterpieces, the critically acclaimed fashion house is showcasing their latest collection virtually, for the first time outside of the UAE. As part of a new business strategy to create more of an online presence, Furne One has decided to explore the online space by revealing his collection as part of the virtual fashion festival in Singapore, which is being organised by The Front Row.
To be showcased on the 26th August at 4pm Dubai Time, you will be able to see a stunning and visually-dynamic short film. AMATO Couture’s new limited-piece collection is inspired by the art of old architectural buildings in Portugal. This full-beige collection reveals intricate embroideries and handcrafted with traditional eastern techniques. Each piece is made with fabrics from all over the world, making this a truly world-class collection.
Continually, Furne One has chosen Buttermilk Cream as the colour scheme as this represents versatility, sophistication, elegance and softness. While the overall styling is inspired by the impactful works of Christo and Jean-Claude, such as their monumental ‘Wrapped Reichstag’ (Pictured Below). This inspiration contests to simple ways of seeing familiar landscapes, which is what the design team at AMATO Couture are celebrated for – recreating art in unusual and extravagant couture pieces.
‘It takes a much greater courage to create things to be gone than to create things that will remain.’ – Furne One
Launched in 2002, AMATO Couture is the first UAE-based global designer brand that broken through the glass ceiling and earned itself an international stature within the luxury fashion community. In fact, Furne One has styled many Hollywood celebrities such as Beyonce, Ariana Grande, Katy Perry, Mariah Carey. Lady Gaga, Jennifer Lopez, Shakira, Nicki Minaj, to name a few. However, in the light of the current times, Furne One has realised the need to expand his business within the digital space. Commenting on this, Furne One said:
“We have to face the reality that times are changing, even before pandemic, we are already poised to launch a bigger platform to sell our fashion to a wider set of audiences globally through the help of digital technology. Our ready-to-wear line AMATO Luxe has been a pioneer in this line of business and we are opening more opportunities for people around the globe to avail our dresses.”
If you want to watch this spectacular international presentation, the showcase will be live via https://thefrontrow.style.
Date: August 26, 2020, 4 PM Dubai time.
