Recent Posts

  • Luxury Carmakers Are Chasing Cultural Relevance

    Luxury Carmakers Are Chasing Cultural Relevance
  • A Qatari jewellery brand just made it into a Shakira music video

    A Qatari jewellery brand just made it into a Shakira music video
  • Is the Audemars Piguet x Swatch Royal Pop the Next Labubu?

    Is the Audemars Piguet x Swatch Royal Pop the Next Labubu?
  • The New Altitude of Luxury: Why Sleep Is the Ultimate Inflight Upgrade

    The New Altitude of Luxury: Why Sleep Is the Ultimate Inflight Upgrade

Luxury Carmakers Are Chasing Cultural Relevance

The latest wave of automotive launches suggests the luxury car industry is moving further away from horsepower-first messaging and deeper into culture, craftsmanship and collectability. From Bentley’s alpine-inspired Bentayga to Porsche’s Kuwait-exclusive Sadu Edition, carmakers…

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A Qatari jewellery brand just made it into a Shakira music video

The global luxury conversation is increasingly beginning to include brands from the Gulf and the latest example comes courtesy of Shakira. The international pop superstar was recently spotted wearing jewellery by Qatari fine jewellery house…

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Is the Audemars Piguet x Swatch Royal Pop the Next Labubu?

For years, luxury watchmaking has operated on the idea that seriousness equals value. The more technical the complication, the more discreet the collector, the more intimidating the waiting list, the more legitimate the product seemed…

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The New Altitude of Luxury: Why Sleep Is the Ultimate Inflight Upgrade

There was a time when flying well meant champagne before takeoff and a fully flat bed. Today, that definition feels incomplete. The real luxury is landing in London ready for a board meeting, touching down…

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Piaget Interprets Ramadan Through Intimacy, Ritual and Refined Restraint

Luxury brands have long understood the commercial significance of Ramadan in the Middle East. Fewer, however, manage to approach it with cultural fluency rather than surface symbolism. This season, Piaget attempts the latter, building its…

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