Sedar Global, a leading home interiors brand in the Middle East, has announced a new collaboration with The Metropolitan Museum of Art, the largest art museum in the United States. This partnership will allow customers in the region to bring iconic works of art into their homes through a range of soft furnishings such as wallpaper, curtains, roller blinds, pillows, and upholstery. The designs feature artwork from The Met’s renowned collection, spanning both historic and modern periods.
The collection, launching in October 2024 across Sedar Global stores in the MENA region, includes pieces inspired by famous artists like Claude Monet, Vincent Van Gogh, and Gustav Klimt. The initial range focuses on themes related to nature, with future seasonal introductions planned to reflect different artistic movements and styles from The Met’s extensive collection of 1.5 million works.
Besher Mahayri, Head of Brand Partnerships at Sedar Global, commented, “This collaboration with The Met honors our 135-year legacy, blending our rich heritage in interiors with The Met’s prestigious art history.” He emphasized that this partnership aims to merge global artistic narratives into contemporary living spaces.
Josh Romm, The Met’s Head of Global Licensing and Partnerships, added, “This collaboration brings art to life in unexpected ways, allowing customers to create their own collections and spark a dialogue about art, history, and design.”
The collaboration builds on Sedar Global’s ongoing brand campaign, #YourSpaceYourArt, and adds to its portfolio of partnerships with luxury brands like Armani/Casa and Versace Home. Customers can select from a library of approved designs available in stores and online, with options tailored to suit individual spaces.
For more information, visit Sedar Global’s website on https://www.sedarglobal.com/uae-en
