Iconic brands Diesel and Savage X Fenty are shaking things up with their first-ever collaboration, launching a limited-edition lingerie and apparel capsule on October 15. The partnership brings together the unapologetic, body-positive ethos of Savage X Fenty with Diesel’s distinctive edge, channeled through creative director Glenn Martens.
Inspired by Rihanna’s trailblazing approach to fashion, the Diesel X Savage X Fenty capsule offers a fresh, inclusive take on lingerie and loungewear. Combining the two brands’ shared love for individuality, the collection introduces a striking array of pieces that span lingerie, men’s and women’s underwear, and sleepwear, all created with a mix of Diesel’s signature styles. Key design elements include three Diesel aesthetic pillars: “True Diesel,” featuring fishnet and foil prints in the brand’s classic red; “Denim,” with trompe l’oeil effects on mesh and velvets; and “Utility,” highlighted by camo lace and graffiti-print cotton poplin. From bustiers to teddies, the range includes styles like string bikinis, thigh-high stockings, briefs, and tanks—all adorned with the co-branded Diesel X Savage X Fenty logo.
The capsule collection campaign, shot along the sunlit shores of Tuscany, celebrates body confidence and inclusivity in a bold Italian setting. Helmed by Martens and Rihanna, with photography by Salvatore Matarazzo and videography by Jacopo Farina, the campaign features real Italian locals embodying freedom, self-expression, and body positivity—a natural reflection of the values both brands represent.
With prices starting at $30 and ranging up to $90, the Diesel X Savage X Fenty collection will be available at select Diesel stores worldwide, Savage X Fenty’s six U.S. retail locations, department stores globally, and online at savagex.com and diesel.com.
Side Note:
Savage X Fenty is Rihanna’s brainchild, known for its fierce, inclusive approach to lingerie, offering styles for everyBODY with sizes ranging from 30-46 bands and A-H cups, up to 46DDD/42H. Diesel, a leader in premium fashion founded in 1978, has evolved under Martens’ direction since 2020, redefining the denim and lifestyle market with a bold, inventive edge.
