KAYALI’s Yum Boujee Marshmallow | 81 Eau de Parfum Intense is a delicious new addition to the brand’s beloved Yum Collection. Known for its indulgent gourmand scents, KAYALI has created another treat for the senses, blending sweet, fruity, and warm notes into a luxurious fragrance. At the heart of this scent lies a personal touch from Mona Kattan, the brand’s founder, who drew inspiration from her own life. She shares, “The hero note, pink marshmallow, came shortly after my husband and I got married. He calls me his ‘marshmallow’ because I always smell sweet and comforting.”
The fragrance combines fluffy pink marshmallows with juicy strawberries, whipped vanilla cream, and flaky coconut, resulting in an irresistible concoction. It’s a playful yet sophisticated scent, offering a rich sensory experience that lingers long after the first spritz. Gabriela Chelariu, the principal perfumer behind Yum Boujee Marshmallow | 81, describes it as “a bold marshmallow fragrance that captures the fluffy, airy texture and sugary sweetness of a true marshmallow, enhanced by fruity and floral accents.”
The fragrance opens with bright notes of Pink Lady Apple, Italian Lemon, and Freesia, followed by a heart of pink marshmallow, strawberry, and coconut flakes. It finishes with a warm base of whipped vanilla, raspberry sugar, and pink musk, creating a well-rounded and addictive scent profile. It’s designed for those who love to indulge in life’s sweetest pleasures and seek a playful yet elegant olfactory journey.
KAYALI celebrated the launch with the whimsical “Mona’s Yum Diner” campaign, featuring Mona Kattan alongside influencers Olivia VanDerMillen, Koosha Nouri, and Roxy Cru. The campaign brought a retro diner vibe to life, aligning with the fun and boujee spirit of the fragrance. For fans of fragrance layering, Mona recommends combining Yum Boujee Marshmallow | 81 with Yum Pistachio Gelato | 33 for a creamy and cozy blend, Vanilla | 28 for a head-turning warm combination, or Vanilla Candy Rock Sugar | 42 for a sugary explosion.
Packaged in frosted glass bottles with white jeweled caps reminiscent of marshmallows, Yum Boujee Marshmallow | 81 is as stunning visually as it is aromatic. The packaging also marks a step toward sustainability for KAYALI, featuring streamlined FSC-certified paperboard boxes that reduce material waste without compromising on style. Carole Polsterer, Chief Operating Officer for KAYALI, notes, “This transition reflects our commitment to creating a more sustainable future while maintaining the luxurious feel of our brand.”
Available in various sizes, from a 1.5ml sample to a 100ml full bottle, Yum Boujee Marshmallow | 81 can be found at Sephora and HudaBeauty.com. This fragrance is an ideal choice for anyone looking to add a touch of sweetness and sophistication to their collection or as a thoughtful gift for the holiday season.
