Bentley Motors has announced a significant restructuring of its global operations, combining the United Kingdom, Europe, the Middle East, Africa, and India into a single regional division now known as EMEA. This move aligns with the luxury car manufacturer’s Beyond100+ strategy, which focuses on sustainability, innovation, and customer experience.
The newly formed EMEA region will oversee 95 retail partners across 41 markets and account for approximately one-third of Bentley’s global sales volume, making it the company’s largest region.
Leading this new division is Richard Leopold, who brings over 17 years of experience with Bentley Motors. Having previously overseen the individual markets now unified under the EMEA banner, Leopold is well-positioned to drive the region’s success.
“I am extremely excited to collaborate closely with our retail partners to grow our business across the UK, Europe, the Middle East, Africa, and India,” Leopold said. “This journey will not only focus on the launch of new models aligned with our Beyond100+ strategy but also on enhancing our network and elevating the customer experience in our biggest single region in the world.”
Bentley’s revised structure aims to streamline operations and maximize synergies across its markets. By unifying the business under one regional umbrella, the company seeks to improve efficiency while maintaining its focus on sustainable luxury and innovation.
This development marks a pivotal step in Bentley’s strategic plan, signaling its commitment to long-term growth and market leadership within the automotive industry.
