The global luxury conversation is increasingly beginning to include brands from the Gulf and the latest example comes courtesy of Shakira.
The international pop superstar was recently spotted wearing jewellery by Qatari fine jewellery house Noudar in her latest music video, “Choka Choka”, marking another notable moment for the region’s growing presence on the global fashion and entertainment stage.
Appearing throughout the visually rich production, Shakira wore Noudar’s Half Diamond Henna Signature Ring in Gold, a piece inspired by traditional henna artistry and reimagined through the brand’s contemporary design language. Featuring delicate diamond detailing and sculptural curves, the ring reflects the aesthetic Noudar has become known for: modern femininity rooted in Arabian heritage.
While celebrity placements are nothing new in the luxury industry, moments like this feel particularly significant for regional brands navigating an increasingly global market. Over the past few years, Gulf-born fashion and jewellery labels have steadily moved beyond local recognition into international visibility, finding themselves worn by celebrities, featured in global publications and entering broader cultural conversations around luxury, craftsmanship and identity.
Founded by Noor Alfardan in Qatar, Noudar has built a reputation around combining traditional Arabian influences with modern jewellery design. Drawing inspiration from Islamic art, henna motifs and Omani patterns, the brand has carved out a distinctive aesthetic that feels both romantic and contemporary.
Shakira’s appearance in the jewellery is more than a celebrity endorsement. It reflects a wider shift in how luxury consumers are engaging with brands outside of traditional European fashion capitals. As audiences increasingly seek cultural depth, storytelling and individuality, regional luxury houses are finding themselves better positioned to resonate globally.
The placement also arrives at a time when Middle Eastern creativity continues to gain international momentum across fashion, beauty, music and design. From red carpets to music videos and global campaigns, brands from the region are increasingly proving they can exist comfortably within the same visual and cultural language as legacy luxury names.
For Noudar, the moment marks another milestone in its international growth story and another reminder that the Gulf’s luxury industry is no longer operating quietly in the background.
