Luxury fashion is evolving, and with it comes a deeper connection between clothing and the individual. Oneness, founded by Gulzeb Asif, redefines luxury as an expression of inner harmony and empowerment. In this exclusive interview with The Luxe Scoop, Asif shares the inspiration behind her brand, the philosophy that drives her designs, and how Oneness is reshaping modern fashion with a timeless, empowering approach.
The Luxe Scoop: What does Oneness mean to you, and how did the idea for the brand come to life?
Gulzeb Asif: Oneness is a reflection of personal alignment—where the inner self meets outer expression. The idea came to life during a pivotal moment when I sought to create something deeply meaningful and empowering, blending my love for fashion with a desire to offer women a sense of confidence and harmony through clothing.
The Luxe Scoop: Oneness redefines luxury as a reflection of inner harmony and empowerment. How did this concept shape your debut collection?
Gulzeb Asif: The debut collection was designed to embody balance and strength, featuring versatile pieces that seamlessly transition between moments in a woman’s life. Every design is crafted to exude sophistication while serving as a reminder of her power and individuality.
The Luxe Scoop: Oversized blazers are a focus in your debut collection. Can you tell us about the inspiration behind this choice and what it represents?
Gulzeb Asif: Oversized blazers symbolize structure, freedom, and confidence. Drawing inspiration from the 1980s, they represent a blend of femininity and masculinity, offering a bold yet elegant silhouette that empowers the wearer to own her space.
The Luxe Scoop: Your brand emphasizes a connection between fashion and the inner self. How do you translate this idea into your designs?
Gulzeb Asif: Each piece is designed with intention—balancing structure and fluidity to reflect both strength and softness. Through thoughtful details, timeless cuts, and versatile styling options, we aim to create clothing that connects with the wearer on a personal level, enhancing her inner well-being.
The Luxe Scoop: What goes into selecting materials and crafting each piece?
Gulzeb Asif: We prioritize premium fabrics that not only look exquisite but feel effortless. Attention to texture, durability, and comfort is key. Each piece is crafted with care to ensure it aligns with our values of quality and sustainability, creating timeless wardrobe staples.
The Luxe Scoop: How does Oneness aim to empower modern women through its designs and philosophy?
Gulzeb Asif: Oneness is about celebrating individuality and offering women pieces that make them feel their best. Our designs are created to inspire confidence, allowing women to embrace their unique essence while carrying an air of elegance and authority.
The Luxe Scoop: As a brand founded in Dubai, how does the city’s culture and fashion scene influence Oneness?
Gulzeb Asif: Dubai’s fusion of modernity and tradition is a constant inspiration. Its vibrant luxury fashion scene encourages us to push creative boundaries, while its cultural richness reminds us to stay rooted in authenticity and craftsmanship.
The Luxe Scoop: What do you see as the key to achieving timelessness in fashion?
Gulzeb Asif: Timelessness lies in creating designs that transcend trends. At Oneness, this means focusing on quality, versatility, and thoughtful details that resonate with women across different moments and stages of their lives.
The Luxe Scoop: Each Oneness piece is limited-edition. How does this exclusivity enhance the brand’s appeal and align with your vision?
Gulzeb Asif: Exclusivity underscores our commitment to creating pieces that feel special and personal. It enhances the connection between the wearer and her clothing, making each piece a cherished addition to her wardrobe, not just another trend.
The Luxe Scoop: How do you plan to evolve the brand while staying true to its core values?
Gulzeb Asif: We aim to evolve by expanding into new categories and collaborations that resonate with our philosophy. However, our focus will always remain on empowering women, maintaining quality, and fostering a deeper connection between fashion and inner harmony.
