There’s a New Members Club in Town—And It’s Unlike Anything Dubai Has Seen Before
Discreetly nestled within the striking Waldorf Astoria building in the heart of DIFC, No Homme is poised to become Dubai’s most exclusive private members club—rewriting the rulebook on luxury, privacy, and modern living. Set to open its doors later this year, No Homme is the first of its kind: a fully integrated lifestyle destination that brings together state-of-the-art wellness facilities, spas, grooming, business lounges, private dining rooms, an outdoor pool, restaurants, and cocktail bars, all under one impeccably designed roof.
Founded by Piero Giglio, Carmelo Cannata, and Massimo Shayegan, No Homme promises more than just access, it offers belonging. “Our vision is for No Homme to feel like a second home for our guests,” say the founders. And with their combined experience across hospitality, wellness, and global business, the trio is creating a sanctuary where ultra-high-net-worth individuals can live out their ideal day—from morning yoga to evening martinis, and everything in between.
We sat down with Massimo Shayegan, co-founder of No Homme, to learn more about this disruptive new concept and what makes it the most exciting private members club to watch in 2025.
TLS: What inspired you to create No Homme, and how does it differ from existing private members’ clubs in Dubai and beyond?
Massimo Shayegan:
The inspiration for No Homme came from the desire to create a truly unique and luxurious destination that caters to the evolving needs of UHNW individuals. Many existing private members’ clubs in Dubai focus on specific elements—whether it’s wellness, business, or socializing. What sets No Homme apart is its integration of all these elements under one roof. We offer an experience that seamlessly blends wellness, business, and leisure, ensuring that our members can meet their personal and professional needs in a highly private and exclusive environment. Our focus is on providing a destination that feels like home, offering both luxury and comfort in equal measure. No club in the world has a team comprised of the most talented hospitality individuals and the most talented wellness professionals.
TLS: You mentioned a vision of what was missing in the UAE market for UHNW individuals. Can you elaborate on what gaps you identified and how No Homme fills them?
Massimo Shayegan:
In the UAE, particularly Dubai, UHNW individuals have a multitude of options for luxury experiences, but what was truly missing was a space that could cater to the full spectrum of their needs—privacy, business, wellness, and the best in hospitality led by Piero Giglio. No Homme fills this gap by offering a holistic, all-in-one lifestyle destination which will be led by Carmelo Cannata. Our members can have a business meeting in an ultra-private setting, unwind in a world-class wellness center, and enjoy a night of entertainment—all in one location. This integration of business, wellness, and social life is what sets us apart and meets the demand for a seamless, exclusive environment for the modern elite.
TLS: No Homme is positioned as a fully integrated lifestyle destination. How did you and your co-founders approach designing a space that seamlessly blends wellness, business, and social experiences?
Massimo Shayegan:
We were fortunate to bring together three visionaries—Piero Giglio, Carmelo Cannata, and myself—each bringing a unique skill set that has shaped No Homme into the ultimate private members’ club. Piero’s deep-rooted expertise in luxury dining and hospitality, Carmelo’s unparalleled knowledge of wellness and beauty, and my background in finance and global business have combined to create a truly groundbreaking experience. From the outset, our vision for No Homme was to create a space that truly understood the dynamic needs of UHNW individuals. We wanted to ensure that each element—wellness, business, and social life—was given equal importance, while also being integrated seamlessly. We worked with the best designers and architects to create areas that cater to these needs with a high level of sophistication. The wellness area provides a sanctuary for relaxation and rejuvenation, the business zones offer privacy and convenience, and the social areas, including our exclusive dining and entertainment venues, create the perfect space for members to unwind. Each aspect of the club is designed to create a balanced lifestyle for our members.
TLS: Exclusivity is a key aspect of any private members’ club. What criteria will be used to select members, and how will you cultivate a distinguished community?
Massimo Shayegan:
Exclusivity is at the heart of No Homme, and our membership criteria are designed to ensure that our community reflects the values and ethos of the club. We have a rigorous vetting process that ensures every member aligns with the club’s vision of privacy, refinement, and success. We look for individuals who are at the top of their respective fields and who value a sense of community and collaboration. Beyond just meeting financial requirements, it’s about ensuring that each member contributes positively to the overall environment and experience. Once selected, we will curate events and experiences that allow members to connect, share ideas, and collaborate, further strengthening the sense of community.
TLS: Privacy and discretion are increasingly important for high-profile individuals. How does No Homme ensure a secure and intimate environment for its members?
Massimo Shayegan:
Privacy and discretion are non-negotiable for No Homme. Our entire operation is designed around ensuring that our members feel completely secure and at ease. The club itself is located in a discreet, high-security area, and access is tightly controlled. We have a thorough membership vetting process to ensure that only those who share our commitment to confidentiality are allowed entry. In addition, our staff is highly trained to maintain the utmost discretion and respect the privacy of our members. From private meeting rooms to secluded wellness areas, every corner of No Homme is designed to provide a safe and intimate environment where members can relax and focus without distractions.
TLS: The name of the club is intriguing. What’s the story behind it?
Massimo Shayegan:
No Homme is a play on words, designed to evoke a sense of home. We want people to feel like it’s their second home—a place they can always turn to when they want comfort, familiarity, and belonging.
TLS: How has your background influenced the vision and execution of this project?
Massimo Shayegan:
My background in hospitality and business has heavily influenced the vision for No Homme. Growing up surrounded by the principles of luxury service, I’ve always believed that true luxury isn’t just about opulence—it’s about convenience, personalization, and creating an atmosphere where people feel at home. My experience working with high-net-worth individuals has given me a deep understanding of their needs, allowing me to pinpoint what’s missing in the market and how we can bridge that gap.
However, this vision was only fully realized through the collective expertise of my partners, Piero and Carmelo. Piero’s extensive background in world-class hospitality and fine dining, combined with Carmelo’s mastery of wellness and beauty, brought invaluable depth to the project. Together, we have blended our complementary strengths to shape every aspect of No Homme—from its meticulously designed spaces to the exclusive services and curated community we are building. It’s this fusion of business insight, hospitality excellence, and wellness innovation that makes No Homme truly unique.
TLS: What kind of partnerships or collaborations can we expect within No Homme, whether in wellness, gastronomy, or business services?
Massimo Shayegan:
It’s currently early days but we will be open to a lot of exciting collaborations.
TLS: How do you see the future of private members’ clubs evolving, and where does No Homme fit within this landscape?
Massimo Shayegan:
The future of private members’ clubs will focus more on seamless integration into the modern elite lifestyle. People are no longer looking for just a place to socialize; they want a destination that caters to their business needs, wellness, and personal life—all under one roof. No Homme is perfectly positioned to lead this evolution by offering a holistic experience that blends work, wellness, and leisure in an exclusive setting. We are not just a club; we’re creating a lifestyle destination that anticipates the needs of our members and adapts to the future of luxury living.
TLS: What does success look like for No Homme in its first year, and what are your long-term ambitions for the brand?
Massimo Shayegan:
Success for No Homme in its first year would be defined by the creation of a strong, engaged community of members who feel that the club meets their every need—professionally, personally, and socially. We aim to establish ourselves as the premier destination for UHNW individuals in Dubai, offering unmatched service, exclusivity, and experiences. In the long term, our goal is to expand No Homme into other global cities, maintaining our high standards while adapting to local needs and cultures. We envision No Homme becoming a brand that is synonymous with the future of luxury, providing a sanctuary for the world’s elite wherever they are.
