People

Luxury people, socialite, ceo content for affluent readers in Dubai, UAE, GCC

A Chat with Wilonda Previlon, Founder of The Brush Spa

The beauty industry is constantly evolving, with new trends emerging and consumer expectations shifting towards sustainability and hygiene. One entrepreneur making waves in this space is Wilonda Previlon, founder of The Brush Spa. With a…

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A Chat with Elise Bitar of joubijoux

As the founder of joubijoux, Elise Bitar brings a fresh perspective to luxury jewelry by merging her passion for art and creativity with over 14 years of experience in the luxury watch and jewelry industry.…

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A chat with Rory Noble-Turner: Designing Tactility into Luxury

In a world dominated by digital design and sleek finishes, Rory Noble-Turner brings a refreshingly grounded approach to luxury objects, reimagining traditional craftsmanship with modern techniques. His latest work, the Dune Chess Set, captures the…

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A Chat with Ibrahim Abudyak of JOKES ASIDE

Premium streetwear brand, JOKES ASIDE stands out as a rising brand in the UAE’s burgeoning fashion landscape. Founded by creative entrepreneur Ibrahim Abudyak, JOKES ASIDE is more than just a label—it’s a celebration of individuality,…

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A Chat with Thijs Veyfeyken of Heveya®

The Luxe Scoop talks to Thijs Veyfeyken, the Managing Director of Heveya®, to discuss the journey, challenges, and future of this sustainable luxury sleep brand. Known for its commitment to natural latex products and eco-friendly…

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