Image – Courtesy of Etika Jewels
Ethical jewellery house Etika Jewels has joined forces with established environment advocate Amanda Rushforth to create a stunning 9-piece capsule ring collection. Featuring nine meaningful designs, each one highlights their continued commitment to embrace sustainability and solidarity, during a challenging period in the region. One ring is a heartfelt design of solidarity, with its proceeds going to organizations that provide aid to Palestine. Amanda, is an individual who is personally and professionally dedicated to fostering sustainability, and Etika Jewels is a brand that firmly believes in meaningful impact through sustainable practices – this collection is undoubtedly marked by collectively shared values and goals.
The pieces from the collection are as follows :
- The Wave is a homage to Amanda’s love for the ocean, encapsulating the majestic power and serenity of the sea.
- The Eye is a symbol of vigilance and self-protection, encouraging wearers to remain conscious of their environmental footprint.
- The Wrap adorned with vibrant red gems is a celebration of the ever-present, transformative nature of love.
- The Sun and The Moon represents the enduring, cyclical beauty of the natural world
- The Knot stands as a binding promise of personal and environmental integrity.
- The Trio, a set of and stackable singlets made for everyday wear, symbolizing elegance and flexibility.
- Crossroads, symbolizing the how the journey of life has many crossroads, that make it beautiful and unique.
Image – Courtesy of Etika Jewels
The ninth ring in the collection is titled For Gaza and is a double ring that represents togetherness, collective support, and the spirit of Hub (meaning love in Arabic). The ring’s sale proceeds will be going toward organizations providing support and aid in the region.
“This bespoke, purposely-designed collection represents the continued need for change in mindset towards conscious consumption. Inspired by Amanda’s upbringing and personal commitment towards changing mindsets we deployed our innovative design capabilities to tell that story. Comprised of carefully selected materials and meticulous crafting of each piece, we aim to set a precedent in the industry, influencing consumer choices towards more sustainable alternatives,” said Basma Chaieri, Founder of Etika Jewels.
“Being able to partner with Etika Jewels to design a dedicated collection further cements my commitment to promoting sustainable luxury. Collaborating with an organization that shares the same values and goals as myself and to design this deeply meaningful capsule collection has been an exciting journey, and I look forward to sharing this with everyone,” said Amanda Rushforth.
Explore the complete collection, at https://etikajewels.com/product-category/amanda-for-etika-jewels/ or at Gigi Concept Store, Galleria Mall, Al Barsha.
