In recent years, the luxury fashion industry has been challenged to increase sustainability. Fashion houses and designers are constantly in the spotlight as they have begun to create sustainable trends and conscious concepts. Consequently, the pressure on the entire industry to be forward-thinking is only increasing.
Indeed, Conscious-fashion is no longer limited to protesting ethical boundaries that the fashion industry has historically crossed. Now, the outlook is changing towards the environmental impacts of the industry and consumers alike. Recent campaigns have pulled the responsibility towards consumers as well as to creators. For example, fashion influencers have begun to use their platform to educate shoppers worldwide. As such, definitions including ‘Fashion Footprint’ and ‘Fashion Consciousness’ have risen into the terminology of the majority of luxury consumers.
It’s now possible to educate ourselves on our personal environmental impact with the aim to increase our own sustainability. Therefore, we have found three ways that can help you to calculate and understand your fashion footprint. Continually, each of the below educational resources give multiple ideas into how you can be more sustainable in the way to buy, recycle and wash your clothes!
Fashion Footprint
What? – A Online Questionnaire with multiple choice questions
How Long – 5 Minutes
Answers – via Email
The great part about choosing this tool is that your answers are broken down into three sections – your wardrobe impact, your shopping habits and your washing practice. With these three in mind, your result will put you on a scale from 1-9 based on how environmentally friendly you are being when it comes to fashion. Furthermore, you not only receive your answers but you will also be able to find out the suggested methods to lower your fashion footprint.
Find your fashion footprint by following this link: https://www.fashionfootprint.org/
Thred Up – Fashion Footprint
What? – An online questionnaire
How long? – 11 questions, pick your percentage to answer.
Answers – Immediate
Actress, Activist and Philanthropist, Emma Watson, is the voice behind Thred Up. In a campaign to help the wider public understand how they can support the global cause to reduce environmental waste, online thrift store, Thred Up, have created their own Fashion Footprint Calculator. With immediate answers which reveal your personal impact, immediate advice is given along with explanations for the advice.
Discover your impact here: https://www.thredup.com/fashionfootprint
Positively Farfetch
What? An Educational Tool on Material and Pre-Owned Impacts
How Long? 5 minute read
Answers? Immediate on page
Farfetch are also paving the way in helping their customers to understand the materials they are selling. In their fashion footprint tool, they give insight into the environmental impact of common materials and symbols to look out for when looking for items that have been recycled or produced responsibly. Furthermore, this tool allows you to find out how you have impacted the environment by shopping or selling pre-owned garments.
Find this tool here: https://www.farfetch.com/uk/fashionfootprinttool?_ga=2.44461604.1896986800.1596634403-1853620655.1596634401
