With Ramadan fast approaching, Dubai’s fashion-forward crowd knows the challenge all too well: a month of elegant suhoors, family gatherings, and stylish iftars requires a wardrobe that is both modest and sophisticated. Enter JIJIL, the Italian fashion house that has just unveiled its Spring/Summer 2025 (SS25) collection—a lineup of abayas, kaftans, and statement ensembles designed to blend cultural heritage with contemporary aesthetics.
Having recently expanded to the region with its first boutique at Dubai Festival City Mall, JIJIL is making its presence known among the city’s style-conscious women. The SS25 collection embraces Ramadan’s essence with flowing silhouettes, intricate embroidery, and a vibrant color palette ranging from deep marine blue and classic black to striking reds, golds, and aquas. The result? A wardrobe that offers both reverence and individuality.
At a time when Middle Eastern consumers are increasingly looking for brands that respect tradition without sacrificing flair, JIJIL seems to have struck the right balance. The collection offers a variety of pieces that cater to different interpretations of modest fashion—whether through timeless black-and-white abayas or more playful, colorful iterations with lightweight, breathable fabrics that suit Dubai’s rising temperatures.
What sets the collection apart is its versatility. While modest dressers will find plenty to love in the kaftans and abayas, those who don’t traditionally wear hijabs can still embrace the season’s elegance through tailored suits, dresses, and statement separates. This inclusivity makes JIJIL’s offering stand out in an increasingly competitive modestwear market, which has seen growing interest from Western brands looking to capture the Gulf’s fashion-forward clientele.
Beyond aesthetics, the SS25 collection is also a nod to the modern Ramadan experience, where tradition meets social media-driven trends. The brand has already garnered attention from regional influencers, with its effortlessly chic styles making their way onto Instagram feeds and suhoor soirées alike.
With Ramadan wardrobes being curated and shopping lists growing, JIJIL’s latest collection arrives at just the right moment. Whether you’re seeking timeless elegance or a contemporary take on modest fashion, it seems this Italian brand is ready to make its mark on Dubai’s Ramadan season.
The SS25 collection is available at JIJIL’s boutique in Dubai Festival City Mall and online at Mario Bologna’s website.
