Jewellery is an essential part of the Middle Eastern culture and for years it has been used as signifier for status, beauty, milestones and celebration. The UAE, which is considered the fashion center of the Middle East and a shopping Mecca for jewellery lovers, boasts of a variety of gold and diamond shops – both global and locally owned scattered across the country. With its own dedicated Gold Souq in Dubai that attracts millions of tourists each year, traditional shoppers are well catered to.
However in recent times as younger consumers become more internet savvy with disposable income , they are taking inspiration from digital culture and leaning into individual forms of expression, a need has arisen for a new way of shopping. They want unique, cool and modern designs with ethical origins and fashion forward edge. This is why we are highlighting three homegrown brands that fit into this category;
These brands not only embody luxury but are based right here in the United Arab Emirates. Exuding outstanding grandeur which also gives a touch of home to carry with you wherever you go.
Etika Jewels
Accessible, ethical and beautiful are just three words to describe online Jeweller, Etika Jewels. Providing women all around with a suitable choice of jewellery that exudes richness. This jeweller ensures all their gemstones are lab grown, thus providing the same quality as mined diamonds but without the implications of conflict, child labour & unsafe working conditions sometimes seen in the industry. They take their ethos a step further with eco-friendly packaging as well as vegan leather boxes. All this combines to give an experience of amazing ethical luxury right here in the UAE.
Make a beautiful impact today while impacting the world with ethical jewellery right here: https://etikajewels.com/
Bil Arabi
A remarkable jewellery brand from the mind of Nadine Kanso; Their pieces are truly breath-taking. Showing an unrivalled understanding of Arabic calligraphy, this is combined with precious metals and gemstones to give a unique experience to the wearer. As everything you wear has a deeper meaning added to its amazing lustre. A men’s collection is also available for those interested in this range of items. This brand embodies self-expression and is a true representative of the Spirit of Arabian culture.
For jewellery that leaves a lasting impression and has profound meaning, shop right here: https://www.bilarabi.ae/
Sana Al Maktoum
From Dubai to the world, Sana Al Maktoum is a versatile brand on a mission to reinvent the jewellery scene. A genuine story of entrepreneurship and family legacy, each piece carries a personal touch. The vision for their pieces is to appeal to young and successful women from different ethnicities who want to create their own style. This results in jewellery that’s modern, ethereal and feminine. They also offer private viewings as well as specially made bridal pieces. From celebrating achievements to creating contemporary family heirlooms; Sana Al Maktoum is a good choice to create a new story of opulence for you and your loved ones.
To start your tale of modern generational jewellery today, go to; https://sanaalmaktoum.com/
Some want to make an undeniable fashion statement. Some are interested in symbolism. Others want ornaments that serve as reminders to an experience. With these three brands, your jewellery needs are covered. Each having their own unique style and story behind their jewellery, they provide amazing choices. Giving world class luxury to cater to your needs while proudly representing the UAE.
