Recent Posts

  • A Chat with Hadiza Aboubacar Ibekwe on Building the Business of Preloved …

    A Chat with Hadiza Aboubacar Ibekwe on Building the Business of Preloved Fashion
  • Dubai’s New Luxury Status Symbol? A Wellness Reset

    Dubai’s New Luxury Status Symbol? A Wellness Reset
  • The Eid Perfume Edit: 5 Scents That Smell Like Celebration

    The Eid Perfume Edit: 5 Scents That Smell Like Celebration
  • Japanese Artist Masayoshi Nojo Brings Reflective New Exhibition to Dubai

    Japanese Artist Masayoshi Nojo Brings Reflective New Exhibition to Dubai

Luxury Carmakers Are Chasing Cultural Relevance

The latest wave of automotive launches suggests the luxury car industry is moving further away from horsepower-first messaging and deeper into culture, craftsmanship and collectability. From Bentley’s alpine-inspired Bentayga to Porsche’s Kuwait-exclusive Sadu Edition, carmakers…

View Post

A Qatari jewellery brand just made it into a Shakira music video

The global luxury conversation is increasingly beginning to include brands from the Gulf and the latest example comes courtesy of Shakira. The international pop superstar was recently spotted wearing jewellery by Qatari fine jewellery house…

View Post

Is the Audemars Piguet x Swatch Royal Pop the Next Labubu?

For years, luxury watchmaking has operated on the idea that seriousness equals value. The more technical the complication, the more discreet the collector, the more intimidating the waiting list, the more legitimate the product seemed…

View Post

The New Altitude of Luxury: Why Sleep Is the Ultimate Inflight Upgrade

There was a time when flying well meant champagne before takeoff and a fully flat bed. Today, that definition feels incomplete. The real luxury is landing in London ready for a board meeting, touching down…

View Post

Piaget Interprets Ramadan Through Intimacy, Ritual and Refined Restraint

Luxury brands have long understood the commercial significance of Ramadan in the Middle East. Fewer, however, manage to approach it with cultural fluency rather than surface symbolism. This season, Piaget attempts the latter, building its…

View Post