Bugatti, the epitome of automotive excellence, continues to redefine the boundaries of personalization with its unparalleled Sur Mesure program. A masterful orchestration of bespoke craftsmanship and engineering prowess, Sur Mesure transforms the vivid dreams of Bugatti enthusiasts into tangible, awe-inspiring realities. At the heart of this exceptional endeavor stands Jascha Straub, the virtuoso Lead Designer of Sur Mesure at Bugatti, who meticulously guides the transformation of imaginative ideas into timeless automotive artistry.
In an intimate encounter between visionary customers and Bugatti’s team of experts, Sur Mesure transcends traditional customization. It evolves into a collaborative journey spanning months, even years, where Bugatti specialists and patrons converge to craft a bespoke marvel. The architect of this collaborative symphony, Jascha Straub, possesses a profound dedication to fulfilling the aspirations of Bugatti aficionados. The recently unveiled ‘Golden Era’ Chiron Super Sport1 serves as a testament to his extraordinary abilities, a masterpiece born from more than two years of meticulous co-creation with the owner.
Jascha Straub’s role extends beyond mere facilitation; he is the custodian of Bugatti’s heritage and an artist who paints with engineering precision. “Throughout the course of a Sur Mesure project, I will be in constant contact with the customer,” Jascha shares. “This collaborative process, in which the customer actively brings their own creative ideas to the project, builds an environment in which we both seek to push the boundaries to develop the most inventive ideas.”
Straub’s journey at Bugatti began in the design department, where he contributed to the creation of the iconic Divo2 and the Centodieci3. These modern classics, distinguished by their bespoke body designs, required an intimate understanding of the intricate engineering demands of hyper sports cars. Jascha now weaves this expertise into the Sur Mesure tapestry, working closely with clients to navigate an array of possibilities that defy convention.
“Sometimes customers come with a clear vision of what they want, which could be an homage to a certain racing car, for example,” Jascha elaborates. “With a recent commission, we even went as far as to visit the original car that inspired this customer with a color sample to check that it was completely correct.”
However, Jascha’s contribution doesn’t stop at envisioning; he is instrumental in transforming these visions into tangible reality. His involvement spans from collaborating with paint specialists to concoct new colors, to designing intricate patterns, and ensuring engineering feasibility. For the ‘Golden Era’ Chiron Super Sport, Jascha’s hands-on approach even extended to hand-sketching on the car itself.
Yet, Jascha’s devotion to Bugatti’s patrons reaches even further. In a gesture of unparalleled thoughtfulness, the owner of the ‘Golden Era’ Chiron Super Sport was presented with a bespoke Baby Bugatti II, a homage to the original Baby Bugatti crafted by Ettore Bugatti for his son. This smaller masterpiece mirrors the same ‘Doré’ gold and ‘Nocturne Black’ color scheme, expertly hand-sketched by Jascha to harmonize with its larger sibling.
Bugatti’s Sur Mesure program isn’t merely about the delivery of an extraordinary vehicle; it is an enchanting odyssey, intimately tied to the soul of the patron. Jascha Straub, with his unwavering passion for Bugatti’s legacy and his unparalleled craftsmanship, elevates this experience to unprecedented heights. As Sur Mesure captures the essence of Ettore Bugatti’s artistic spirit, Jascha’s touch ensures that each bespoke creation emerges as a masterpiece that transcends time and expectations. In a realm where luxury meets engineering prowess, Jascha Straub is the maestro, orchestrating Bugatti’s journey from dreams to reality.
