The House of Luxury (HOL) has unveiled a new virtual showroom featuring some of the Middle East’s leading fine jewellery designers; YEPREM, Alessa, Tabbah, Aisha Baker and Terzihan. These virtual trunk shows will be a rich landscape of brand narratives in a one-of-a-kind luxury shopping experience. Developed in ultra-high definition, HOL’s trunk shows will engage shoppers in a lifelike shopping experience like no other.
Two of Dubai’s leading designers will be taking centre stage in this online show. The fairytale-inspired designs of Aisha Baker, the passion-infused creations of Alessa Jewelry will feature among many other treasured luxury brands. Many celebrity favourites are set to be revealed including the pieces from Simone Jewels, as well as avant-garde brands such as Avantist, MAYA and Dreamboule.
‘Peony Symphony Ring’Frozen in Time collection by Aisha Baker, in 18k White Gold Bracelet set with White Diamonds and White Quartz
“We are happy to be a part of the project especially in this very challenging time for the industry. This is a true innovation in online shopping experience.” – Aisha Baker
‘Evolve Lava’ Bracelet by Alessa in 18k Rose Gold Hand-Painted Diamond Bracelet
“Alessa is a brand that strives to be at the forefront of design and ingenuity and this project mirrors our brand values perfectly. We offer our full support to this initiative and in a time when our industry is forced to reinvent, we believe this is the evolution all can benefit from.” – Alessa
‘All You Need’ from Mirror Mirror collection by Aisha Baker, in 18k Yellow Gold with Enamel, Diamonds, Blue Sapphires and Topaz
Founder, Elio D’Anna says: “Beyond providing a memorable luxury shopping experience, the virtual trunk shows will include special offers, fixed pricing and delivery within 48 hours of purchase. The highlight of this show will be: all sales of Aisha Baker’s ‘All You Need’ earrings will be donated to World Health Organisation (WHO); a small way for us and our brand partners to support medical professionals around the world on the frontline of the fight against COVID-19.”
The new virtual trunk shows will go live 25 April and 9 May 2020 via the House of Luxury website. A monthly itinerary will also published online:
