Prominent fashion house Leem is now the first Middle Eastern brand to be available on esteemed UK-based fashion retailer Selfridges.com. The brand has been at the forefront of regional fashion and making modest fashion mainstream. This launch marks a huge step for the brand in 2023 and comes as an important milestone in their goal to take the brand global, as well as cater to the market for stylish modest wear globally.
Miles Young, Managing Director at Hala Group, the parent company of Leem, says, “We are thrilled to be expanding Leem’s presence internationally through our launch on Selfridges.com. Our brand has always been committed to offering versatile and contemporary fashion for women worldwide, and Selfridges is the perfect platform to showcase our unique aesthetic.”
In the five years since its inception, Leem is now known for its contemporary spin on modest wear that incorporates a range of fabrics and sharp tailoring resulting in timeless modest pieces. The brand has grown to have a sizable following of modest fashion enthusiasts all over the world. With an emphasis on precise cuts and elegant shapes, it is no surprise that the brand has evolved into a mainstream regional brand for modest fashion. Each seasonal collection from Leem strives to bring culturally inclusive modest sartorial choices for women all over the world.
